NYFW

TRESemmé

An open VIP invite to discover NYFW from Backstage to the front row.

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OUR GOAL

NYFW and TRESemmé collaborated in this amazing partnership to deliver a unique experience to the whole world. We wanted to showcase the Fashion Weeek in a way nobody else experienceed before. So we did... We opened the doors to the wolrd.

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OUR APPROACH

With the eyes of the fashion industry starring at us, we didn't want to miss the oportunity to surprise everyone. We brought the best TRESemmé stylists to our dedicated NYFW Saloon in downtown. Where our fans could book an appointment to get the same hairstyle as the next runway show and be the first to discover the looks.

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We developed a platform that delivers instant access to NYFW x TRESemmé content, live runways, designer's interviews and also "How-to" videos to get the best hairstyles.

All of this at your fingertips.

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Let's talk

I am always open for a chat, so get in touch to find out how I can help