NIKE -VaporMAX UTILITY
The ultimate sneaker to beat the winter
To position the Vapormax Utility as the ultimate sneaker to beat the winter.The Vapormax Utility is a serious winter upgrade and we need to present the three real world benefits of the new winterised sneaker - using real life scenarios shot on the streets of London to show how the Vapormax Utility helps you overcome the winter weather ↝ In a way that resonates with our consumers.
This could all get a little serious very quickly… so we wanted to inject some fun into the campaign. We know that everyone has a time when they wished they were more winter-proof. So playing on those moments and telling those stories with a sense of humour will resonate strongly with our consumer.
CREATIVE DIRECTION & DIRECTOR'S ASSISTANT
DIRECTED BY: ESHAN B
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