A platform to feel the fastest rollercoasters in the world
Miral is Abu Dhabi's creator of destinations, uniting people and places through unique, immersive and exciting experiences. We were given the mammoth task of designing the entire digital ecosystem for its crown jewel, Yas Island and the theme parks on it - Warner Bros. World, Yas Water World, Ferrari World and Climb (5 apps and 5 websites in total).
For this case specifically the goal was to translate the italian racing passion with the feeling of speed into a full experience that cautivates our visitors from online to the offline world. Welcome to Ferrari World Abu-Dhabi.